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Use of data
When you access our website, you transfer data to our web server via your internet browser. This transfer is necessary for technical reasons. The following data is recorded for communication between your internet browser and our web server while they are connected:
- Date and time of request
- Name of requested file
- Page from which the file was requested
- Access status (file transferred, file not found, etc.)
- Web browser and operating system used
- Full IP address of requesting computer
- Volume of data transferred
For technical security reasons, and in particular for protection against attempts to hack our web server, we store this data for a short period. This data does not allow us to make any inferences about individual persons. After a maximum of seven days, the data is anonymised by abbreviating the IP address to the domain level, such that it is no longer possible to connect the data to an individual user. Aside from this, the data is processed in anonymised form for statistical purposes; however, it is not compared with other databases or forwarded to third parties, not even in excerpted form.
Use of DocCheck
For this website, we allow you to log in with DocCheck user data. DocCheck is a service provided by DocCheck Community GmbH, Vogelsanger Strasse 66, 50823 Cologne, Germany (“DocCheck”). User name and password are verified directly on the DocCheck servers. When using DocCheck, the agreements that exist between you and DocCheck apply.
For the above purpose, we use cookies from DocCheck: “Doccheck_user_id”: This cookie enables a single-sign-on for all DocCheck log-ins and remains in place for a session. The “Doccheck_scu_data” cookie is designed to provide suitable content based on pseudonymised characteristics (e.g. profession, country, language). It has a lifetime of 1 year. As part of DocCheck password protection, DocCheck collects – based on our website, which integrates the log-in into the website by means of embedding or iFrame – the user’s protocol data (IP address, access date, access time, referrer URL, information about hardware and software used – e.g. browser characteristics, device information such as resolution). This data shall not be used to make inferences about individual persons, but instead serves to ensure that the pages or iFrame contents are displayed correctly and/or to ensure the security of DocCheck services. In addition, some page elements on our website also require identification of the accessing web browser when a user visits a new page within our website.
Use of emetriq with consent of website visitors
Technologies from emetriq GmbH (www.emetriq.com) are used on this website to collect and store data in anonymised form for marketing and optimisation purposes. emetriq does its utmost to preserve the anonymity of the data provided to it, i.e. emetriq does not store any IP addresses or personal data (names, addresses, phone numbers, dates of birth) pursuant to §3 of the German Federal Data Protection Act (Bundesdatenschutzgesetz). emetriq records information about the browsing behaviour of internet users who are unknown to it, e.g. which pages or products were viewed in the shops operated by our cooperation partners. emetriq assigns to the stored information an anonymous, multiple-digit ID number, which is stored in a cookie on the user’s computer and does not allow any inferences to be made about the user’s identity. Furthermore, the data of at least 30 users is pooled together, rendering it impossible to identify individuals. Even were it to combine the stored information, emetriq would not be able to identify an individual person.
You have the option of deactivating behaviour-based online advertising from emetriq (opt out): click here and deactivate. Opting out from emetriq does not prevent such advertising being displayed.
Use of The Trade Desk with consent of website visitors
On the basis of the consent of website visitors, this website uses the Retargeting Pixel website from The Trade Desk. The Trade Desk offers its customers a technology known in the advertising sector as a demand-side platform (DSP). In simple terms, this means that we make a solution available that helps advertisers and their agencies manage digital advertising campaigns across many channels, such as websites, apps, audio platforms and smart TVs.
We and our customers collect and use data to ensure that the advertisements you see are relevant and to measure their effectiveness.
The data on its demand-side platform is pseudonymous. This means that it cannot directly identify individual persons. As such, our platform does not process any names, email addresses, phone numbers or similar data and we prohibit customers and partners from transferring this kind of data to our platform.
You can find further information about the technology used by The Trade Desk as well as its data protection policy at the following link: https://www.thetradedesk.com/us/privacy.
You can withdraw your consent for data processing at any time with future effect using the following link: https://www.adsrvr.org/.
Use of AdSquare and Adfun based on consent
On the basis of your consent, mediaplan digital GmbH (“mediaplan digital” for short), Hans-Henny-Jahnn-Weg 35, 22085 Hamburg, Germany, in its capacity as our processor, uses cookie IDs from third-party providers Adfun and AdSquare on this website for advertising purposes. We are responsible for this. In accordance with instructions, mediaplan digital collects movement data and technical parameters from users of this website in order to show the respective user advertisements that match their interests. No inferences can be drawn about the identity of the user. These measures do not lead to more advertisements being shown, but ensure that those that are shown are tailored to the interests as the user as far as possible.
mediaplan digital creates profiles and uses them exclusively for the purpose of optimising advertising for us. All data is pseudonymised. You are not identifiable as an individual.
You can withdraw your consent at any time via the following link: https://adsquare.com/privacy-policy-and-opt-out/
AdSquare is a digital platform that enables us and Adform to exchange data in a secure manner. You can find further information about AdSquare and how you can opt out of the service at http://www.adsquare.com/privacy/.
We contract the following entities to process the services in accordance with instructions:
Adform A/S, Widersgrade 10B, Sal 1, 1408 Copenhagen, Denmark
Adform Germany GmbH, Großer Burstah 50–52, 20457 Hamburg, Germany
mediaplan digital GmbH (“mediaplan digital” for short), Hans-Henny-Jahnn-Weg 35, 22085 Hamburg, Germany
NetzwerkReklame Thomas Online-Marketing GmbH, Klopstockstrasse 1, 22765 Hamburg, Germany
adsquare GmbH, Saarbrücker Str. 36, 10405 Berlin, Germany
Use of Facebook pixel with consent of website visitors
On the basis of your consent, we use the Facebook pixel from Meta on our website. To this end, we have implemented a code on our website. The Facebook pixel is an excerpt of JavaScript code that loads a collection of functions whereby Facebook can track your user actions insofar as you have arrived on our website via Facebook ads. If you purchase a product on our website, for example, the Facebook pixel is triggered and stores your actions on our website in one or several cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with your Facebook account data. Facebook then deletes this data. For us, the collected data is anonymous and cannot be viewed; it can be used only in the context of advertisement placement. If you are a Facebook user and are logged in to Facebook, your visit to our website will be automatically ascribed to your Facebook user account.
We want to show our services and products only to people who are actually interested in them. By using Facebook pixel, we can better tailor our advertising to your preferences and interests. In this way, Facebook users are shown suitable advertisements (provided that they have consented to personalised advertising). Furthermore, Facebook uses the collected data for analytical purposes and its own advertisements.
If you would like to know more about data protection at Facebook, we recommend that you consult the company’s own data guidelines at: https://www.facebook.com/policy.php.
Use of Pinterest with consent of website visitors
Our website uses the conversion tracking technology of the social network Pinterest (Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland). When visitors to our website have already displayed interest in our content/offerings and are Pinterest members, this technology enables us to show such users relevant advertisements and offers on Pinterest. To this end, we integrate a conversion tracking pixel from Pinterest on our web pages, via which Pinterest is notified that you have visited our website and what parts of our range have interested you. For example, if you have looked at subscriptions on our website, you might be shown an advert for our subscriptions on Pinterest.
You can disable data collection for the purpose of displaying interest-based advertising on Pinterest at any time in your Pinterest account settings at https://www.pinterest.com/settings (choose “Edit personalization settings” and then “Use partner info to improve which recommendations and ads you see on Pinterest”) or at https://help.pinterest.com/en/article/personalization-and-data#info-ad (disable the tick box under “Turn off personalization”).
Use of Google Ads and remarketing with consent of website visitors
On the basis of the consent of website visitors, this website uses Google Ads conversion tracking, a web analytics service from Google Ireland Limited (“Google”). Google Ads conversion tracking uses cookies, which are stored on your computer and allow your use of the website to be analysed. The information generated by the cookie about your use of this website is transmitted to a Google server in the United States and stored there. Google uses this information to analyse your use of the website, compile reports about website activities for the website operator, and deliver other services associated with website and internet usage. Google might also transfer this information to third parties, provided that this is legally permitted and insofar as third parties process this data on behalf of Google.
We use the remarketing function within the Google Ads service. The remarketing function allows us to present our website users with advertisements based on their interests on other websites within the Google advertiser network (in Google Search or on YouTube, in Google Ads or on other websites). To this end, user interaction on our website is analysed – for example, which offers a user has shown interest in – so that we can display targeted advertising to users on other sites even after they have left our website. To do this, Google saves cookies on the devices of users who visit certain Google services or websites in the Google Display Network. It is via these cookies that the visits of these users are recorded. The cookies are used to uniquely identify a web browser on a certain device and not to identify a person.
Cookies used: Type C.
Recipients:
You can find further information about data protection at Google here: https://policies.google.com/privacy?hl=en and https://services.google.com/sitestats/en.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.
Transfer of data to third countries is possible. As appropriate safeguards, standard data protection clauses were concluded in accordance with Art. 46 GDPR. Further information is available here: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu_de.
Deletion/revocation:
You can prevent your participation in this tracking procedure in various ways: a) by making a corresponding setting in your browser software; in particular, the suppressing of third-party cookies means that you will not receive any ads from third-party providers; b) by installing the plug-ins provided by Google at the following link: https://www.google.com/settings/ads/plugin; c) by disabling the interest-based ads of providers that are members of the “About Ads” self-regulation campaign, via the link http://www.aboutads.info/choices; however, this setting is deleted when you delete your cookies; d) by permanently disabling the procedure in your browser (Firefox, Internet Explorer or Google Chrome) using the link http://www.google.com/settings/ads/plugin, e) by means of a corresponding cookie setting. Please note that in this case, you may not be able to fully use all functions of this offer.
Lifetime of cookies: up to 180 days (this applies only to cookies that were set via this website).
Legal basis:
Art. 6(1)(a) GDPR (consent)
Use of Google Analytics with consent of website visitors
On the basis of the consent of website visitors, this website uses Google Analytics, a web analytics service from Google Ireland Limited (“Google”). Google Analytics uses text files known as “cookies”, which are stored on your computer and allow your use of the website to be analysed. The information generated by the cookie about your use of this website is generally also transmitted to a Google server in the United States and stored there. On behalf of the operator of this website, Google uses this information to analyse your use of the website, compile reports about website activities, and perform other services associated with website and internet usage for the website operator. Please note that this website uses Google Analytics only after consent has been granted and with an abbreviated version of IP addresses, so that they cannot be used to directly identify an individual.
Use of a captcha-tool
This website uses the captcha tool of Friendly Captcha GmbH (“Friendly Captcha”) based on legitimate interest to protect against abusive access or spam attacks. This tool is used to prevent automated and abusive requests by "bots" by simply checking whether the requester is a natural person.
Microsoft Advertising Remarketing
This website uses Microsoft Advertising Remarketing (also known as Bing Conversion Tracking), a web analytics service provided by Microsoft Corporation, based on the consent of website visitors. Microsoft uses this technology to display interest-based advertising to users on other websites in the Microsoft advertising network. Cookies (small text files) may also be used, which are stored on the end device. The information generated in this way (e.g. about your surfing behavior) may be transferred to a server of Microsoft and its partners in the USA if this is required by law or if third parties process this data on behalf of Microsoft. The data is stored by Microsoft for a maximum of 180 days.
You can object to the use of your data for these purposes at any time by changing your settings.
etracker
The provider of this website uses the services of etracker GmbH from Hamburg, Germany (www.etracker.com) to analyze usage data. We do not use cookies for web analysis by default. If we use analysis and optimization cookies, we will obtain your express consent in advance. If this is the case and you give your consent, cookies are used to enable a statistical analysis of the reach of this website, to measure the success of our online marketing measures and to carry out test procedures, e.g. to test and optimize different versions of our online offer or its components. Cookies are small text files that are stored by the Internet browser on the user's end device. etracker cookies do not contain any information that enables a user to be identified.
The data generated with etracker is processed and stored by etracker on behalf of the provider of this website exclusively in Germany and is therefore subject to the strict German and European data protection laws and standards. etracker has been independently audited, certified and awarded the data protection seal of approval in this ePrivacyseal regard.
Data processing is carried out on the basis of the legal provisions of Art. 6 para. 1 lit. f (legitimate interest) of the General Data Protection Regulation (GDPR). Our concern within the meaning of the GDPR (legitimate interest) is the optimization of our online offer and our website. Since the privacy of our visitors is important to us, the data that may allow a reference to an individual person, such as the IP address, login or device identifiers, are anonymized or pseudonymized as soon as possible. No other use, combination with other data or forwarding to third parties takes place.
You can object to the data processing described above at any time by clicking on the slider. The objection has no negative consequences. If no slider is displayed, data collection is already prevented by other blocking measures.
Further information on data protection at etracker can be found here.
CND
We use Motion Media Analytics from CND (CND Motion Media GmbH, Holzstr. 2, 80469 Munich, Germany) to measure the effects of our TV commercials on our websites. For this purpose, we have implemented the CND tracking script on our websites. CND uses session cookies on our behalf to register page views.
As part of the survey, users are recorded as a purely statistical variable or visitor events are recorded for purely statistical purposes. IP addresses processed in the process are anonymized. No personal data is collected and permanently stored by CND during the use of our website. It is therefore not possible for the service provider to draw conclusions about individual households or persons.
We have concluded an order processing contract with CND. The legal basis for the use of CND is Art. 6 para. 1 lit. a GDPR. You can find more information about the service provider at: www.cnd-motionmedia.de
If you wish to prevent the collection of data via cookies from CND during your visit to our website, you can delete CND cookies in your browser settings or deactivate them directly with the provider here
https://analytics.cnd-motionmedia.de/web/function/optout
Use of own cookies required for website display
This website uses its own cookies for saving settings required for displaying the website (cookies are data sets that are sent by the web server to the user’s browser and stored there for subsequent retrieval). In our own cookies, no personal data is stored. You can prevent the use of cookies in general by prohibiting the storage of cookies in your browser.
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